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Bryce Hudson's #HowDoYouKFC commercial

Jan 17th, 2014

What started as a fun youtube video for the #HowDoYouKFC campaign ended up snagging over 1,000,000 views in the first two weeks and turning into a nationwide TV commercial featuring Bryce Hudson. Look for it to air on network and cable stations all over including during the NFC championship game and during the Superbowl pre game show.

Here is the PR from KFC: At first, the team wasn’t sure how far they could stretch the stunts— but when they contacted professional FMX rider, XGames Gold medalist and Southern, California based stunt man Bryce Hudson he was not only confident about it, he was ecstatic. “I knew the backflip would be possible right off the bat,” said Hudson, “I was so excited to join the #HowDoYouKFC movement with the world’s first chicken-eating backflip because I could enjoy two of my favorite things at the same time. It doesn’t get much better than that.” According to Draftfcb Chicago’s in-house production team, when Hudson invited them to his private practice facility for the shoot, the successful flip was captured within the first two takes.

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