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X Games 16 to take over downtown L.A.

May 3rd, 2010

X Games throws down some big moves in 2010 to assure fans, athletes and sponsors another record setting year.

Goodbye, Carson, Calif.; hello, downtown L.A.

From July 29 to Aug. 1, ESPN will celebrate its 16th annual action sports event entirely downtown between the STAPLES Center, Nokia Theatre, the Los Angeles Coliseum and L.A. LIVE. The 2010 event marks the seventh consecutive year that the X Games will take place in Los Angeles. Thirty-one hours of live HD programming on ESPN and ESPN2 will be aired over the four days of the event, as well as on ESPN International,\action, ESPN Classic,, and SportsCenter.

"It has been seven years since we first had X Games events at the Los Angeles Coliseum, and ESPN couldn't be more thrilled to be returning this year with several of our sports," said Jack Wienert, ESPN executive director, X Games Event Management. "As the X Games franchise continues to grow, we are proud and excited about our continued great relationship with AEG as we expand our presence this year downtown at STAPLES Center and L.A. LIVE."

Last year, X Games 15 was ESPN's most-watched in history. ESPN increased its X Games coverage to almost ten hours, compared to six and seven in the previous two years. Overall, X Games 15 averaged a 1.0 rating on ESPN, making it the most-viewed X Games ever among viewers. This year, there will be a 14-hour increase to the broadcast, including four hours of coverage on SportsCenter.

Tickets for X Games 16 will be available for purchase June 24 at all Ticketmaster locations and the box offices at STAPLES Center and Nokia Theatre. The first wave of invited athletes will be announced in May.

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